Oldstrom AW26 Magazine - Magazine - Page 10
THE SS27 TREND FORECAST:
The Team’s Guide to the Season Ahead
Over the last month we have attended multiple SS27 collection kick-off meetings and we have
had an exciting 昀椀rst look at the collections that will shape next spring and summer. We are now
buzzing with fresh inspiration for the new season! With so many standout elements to the new
collections, we wanted to curate our thoughts: from top trends to key colours and product shapes
that will de昀椀ne the fashion landscape.
STYLE WITH PERSONALITY
If there’s one overarching message from SS27, it’s this: fashion is becoming more personal and
the encouragement of con昀椀dence is paramount. This season is about creating a look that feels
uniquely your own. Accessorising are a must, with silk scarves, neck ties, statement bags and
clever layering adding individuality to even the simplest ensembles. Think scarves or outer layers
tied around the waist, layered over shoulders and handbags adorned with bag charms for an
effortless 昀椀nishing touch.
THE RETURN OF POWER DRESSING
Strong tailoring is making a statement once again.
Inspired by the renewed fascination with historic fashion moments and what some are calling
‘The Miranda Effect’ after the popular revival of The Devil Wears Prada. SS27 embraces sharp
silhouettes, structured blazers, clean lines and polished separates that feel both powerful and
feminine.
